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Out in the world

Taking Levain beyond the storefront — translating the brand into motion, visibility, and real-world presence.

In-store, reimagined

Creating a more cohesive, considered in-store experience — where every detail, from menus to signage, feels aligned and intentional.

In-store shot
Menu design

Designed to be held… and taken home

Reworking packaging into a cohesive system — from boxes to wrappers to bags — designed to feel consistent, recognizable, and very obviously Levain in every interaction.

Hand holding cookie
Coffee
Levain bags
Boxes
Overhead box
Cookies flat wrappers

The details that make it

From staff apparel to the smallest brand touches, every detail was considered — adding personality, consistency, and a sense of care throughout the experience.

Levain is an iconic New York bakery with a deeply loved identity.

I partnered with the team to evolve the brand and extend it across every touchpoint — from packaging and in-store materials to signage, campaigns, and physical experiences — creating a more cohesive, elevated system that brings the brand to life in a way it hadn’t before.

ClientLevain BakeryYear2021CategoryRetail, Brand, Environmental Design, PackagingScopeCreative Direction, Brand Identity, Design, ExecutionShare